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4-Ps of Marketing and Marketing Tool/Mix

The Four Ps of Marketing are the main elements that must be organized and synthesized in-order to achieve optimal result of the marketing effort. In other words, for a business to flourish and make an increase there need to be some unique measures that must be taken to go about a business transaction.

Moreover, the Four Ps of marketing that will be looked into will equip both the buyer and seller to know what to look out for in the market. Kindly proceed to know the objectives of business and building tips.

The 4-Ps of Marketing and Marketing Tool

  1. Product

This is one of the element which is a marketing tool. One’s choice is mainly influenced by some criteria in a certain goods and service. This product must not be of high quality especially now that that there are other product.

  1. Price

Price is very much important when it comes to marketing. It should always be noted that the price of a certain commodity must be good enough for the buyers to purchase a product in the market. The price can go a long way to help good to sell when it is much more affordable.

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  1. Place

This has to do with the location and the distribution of products for sale. In other words, all goods and services should make sure it is highly distributed and it should also have a high state of effective sale. Hence, there would be increase in profit and business increase.

  1. Promotion

By this the audience tend to be aware of a particular product in the market, be it the price and the quality of such product. It means you are going a long way to inform the public why they need to get the product and where it should be bought. Meanwhile, without promotion it totally a wait of time as well as resources.


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Note that the Four Ps of Marketing are also studied in colleges.  It is also known as Marketing Mix.

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